Products

Solutions

Resources

Pricing

Get started - free

The PLG glossary

An ever-growing list of acronyms, terms, and concepts used by the best product-led companies.

Learn more →

Marketing

A/B Testing

Learn more →

Customer Success

Account Health Score

Learn more →

Sales

Account Management

Learn more →

Revenue

Accounts

Learn more →

Product

Activation Rate

Learn more →

Product

Active users

Learn more →

Marketing

Advocacy Marketing

Learn more →

Marketing

Asset categories

Learn more →

Marketing

Assets

Learn more →

Marketing

Attribution Models

Learn more →

Marketing

Automated emails

Learn more →

Design

Beta Testing

Learn more →

Marketing

Blogging

Learn more →

Revenue

Bottom-Up Adoption

Learn more →

Revenue

Bundling

Learn more →

Product

Business Intelligence (BI)

Learn more →

Marketing

Buyer Persona

Learn more →

Marketing

Case Studies

Learn more →

Marketing

Click-through rate (CTR)

Learn more →

Product

Cohort Analysis

Learn more →

Marketing

Community Building

Learn more →

Revenue

Competitive Pricing

Learn more →

Design

Concept Testing

Learn more →

Marketing

Contacts

Learn more →

Marketing

Content Marketing

Learn more →

Revenue

Conversion Rate Optimization (CRO)

Learn more →

Revenue

Cost-Plus Pricing

Learn more →

Revenue

Cross-Functional Collaboration

Learn more →

Revenue

Customer acquisition cost (CAC)

Learn more →

Customer Success

Customer Advocacy

Learn more →

Customer Success

Customer Effort Score (CES)

Learn more →

Customer Success

Customer Expansion

Learn more →

Product

Customer Journey Analytics

Learn more →

Product

Customer Journey Mapping

Learn more →

Product

Customer Retention

Learn more →

Customer Success

Customer Satisfaction (CSAT)

Learn more →

Customer Success

Learn more →

Customer Success

Customer Success Operations

Learn more →

Product

Daily Active Users (DAU)

Learn more →

Product

Data Analysis

Learn more →

Product

Data-Driven Decision Making

Learn more →

Design

Design Thinking

Learn more →

Marketing

Ebooks

Learn more →

Revenue

Expansion MRR

Learn more →

Product

Feature Adoption

Learn more →

Marketing

Feature Announcements

Learn more →

Product

Feature Prioritization

Learn more →

Design

Feedback Loops

Learn more →

Marketing

First-Touch Attribution

Learn more →

Revenue

Flat-Rate Pricing

Learn more →

Revenue

Free Trial

Learn more →

Revenue

Freemium

Learn more →

Marketing

Funnel Analysis

Learn more →

Marketing

Growth Hacking

Learn more →

Marketing

Ideal Customer Profile (ICP)

Learn more →

Marketing

In-App Messaging

Learn more →

Marketing

In-App Tutorials

Learn more →

Marketing

Influencer Marketing

Learn more →

Marketing

Infographics

Learn more →

Product

Iterative Development

Learn more →

Revenue

Land and Expand

Learn more →

Marketing

Landing Page

Learn more →

Marketing

Last-Touch Attribution

Learn more →

Marketing

Launch Campaign

Learn more →

Sales

Lead Routing

Learn more →

Marketing

Localization

Learn more →

Marketing

Market Segmentation

Learn more →

Marketing

Marketing asset

Learn more →

Marketing

Marketing Operations

Learn more →

Marketing

Marketing Qualified Lead (MQL)

Learn more →

Marketing

Marketing Qualified Leads (MQLs)

Learn more →

Product

Minimum Viable Product (MVP)

Learn more →

Product

Monthly Active Users (MAU)

Learn more →

Marketing

Multi-Touch Attribution

Learn more →

Marketing

Multivariate Testing

Learn more →

Customer Success

Net Promoter Score (NPS)

Learn more →

Customer Success

Net Promoter Score (NPS)

Learn more →

Revenue

Net Retention Rate (NRR)

Learn more →

Product

Onboarding guides

Learn more →

Marketing

One-off emails

Learn more →

Marketing

Open rate

Learn more →

Sales

Opportunity Management

Learn more →

Marketing

Organic Growth

Learn more →

Revenue

Pacing

Learn more →

Revenue

Page views

Learn more →

Marketing

Paid Advertising

Learn more →

Revenue

Payback period

Learn more →

Revenue

Penetration Pricing

Learn more →

Revenue

Per-Feature Pricing

Learn more →

Revenue

Per-User Pricing

Learn more →

Marketing

Personalization

Learn more →

Revenue

PLG CRM

Learn more →

Revenue

PLG flywheel

Learn more →

Marketing

Podcasting

Learn more →

Revenue

Pricing Strategy

Learn more →

Product

Product Adoption Curve

Learn more →

Product

Product Analytics

Learn more →

Marketing

Product Differentiation

Learn more →

Product

Product Iteration

Learn more →

Marketing

Product Launch Plan

Learn more →

Revenue

Product Line Pricing

Learn more →

Product

Product Metrics

Learn more →

Product

Product Qualified Leads (PQLs)

Learn more →

Marketing

Product Reviews

Learn more →

Product

Product Roadmap

Learn more →

Marketing

Product Updates

Learn more →

Revenue

Product-Led Growth (PLG)

Learn more →

Marketing

Product-led marketing

Learn more →

Sales

Product-Led Sales (PLS)

Learn more →

Product

Product-Market Fit

Learn more →

Revenue

Promotional Pricing

Learn more →

Marketing

Referral Marketing

Learn more →

Marketing

Release Notes

Learn more →

Revenue

Revenue Churn

Learn more →

Revenue

Revenue Operations (RevOps)

Learn more →

Marketing

Sales Collateral

Learn more →

Marketing

Sales Enablement

Learn more →

Sales

Sales Operations

Learn more →

Sales

Sales Playbook

Learn more →

Sales

Sales-qualified leads (SQLs)

Learn more →

Marketing

Search Engine Optimization (SEO)

Learn more →

Revenue

Self-Serve Model

Learn more →

Revenue

Skimming Pricing

Learn more →

Marketing

Social Media Marketing

Learn more →

Marketing

Targeting

Learn more →

Revenue

Tiered Pricing

Learn more →

Product

Time to Value (TTV)

Learn more →

Design

Tooltips

Learn more →

Marketing

Touchpoints

Learn more →

Marketing

Transactional emails

Learn more →

Marketing

Unique Selling Proposition (USP)

Learn more →

Design

Usability Testing

Learn more →

Revenue

Usage-Based Pricing

Learn more →

Marketing

User Acquisition

Learn more →

Product

User Churn

Learn more →

Product

User cohorts

Learn more →

Product

User Engagement

Learn more →

Design

User Experience (UX)

Learn more →

Product

User Feedback

Learn more →

Product

User Growth Rate

Learn more →

Design

User Interface (UI)

Learn more →

Product

User Onboarding

Learn more →

Product

User Retention

Learn more →

Marketing

User Segmentation

Learn more →

Design

User Testing

Learn more →

Product

User Tracking

Learn more →

Marketing

Value Analysis

Learn more →

Marketing

Value Engineering

Learn more →

Marketing

Value Proposition

Learn more →

Revenue

Value-Based Pricing

Learn more →

Marketing

Video Marketing

Learn more →

Product

Virality

Learn more →

Customer Success

Voice of the Customer (VoC)

Learn more →

Marketing

Web Analytics

Learn more →

Marketing

Webinars

Learn more →

Product

Weekly Active Users (WAU)

Learn more →

Marketing