Revenue
Bottom-Up Adoption
Definition of
Bottom-up adoption is a process in which a new technology, product or service is adopted by individuals or small groups within an organization, rather than being imposed from the top-down by management or executives. This approach is often considered more organic and allows for greater individual autonomy and creativity. For example, if a company wants to introduce a new project management tool, instead of mandating its use from the top, they might allow individual teams to test and adopt the tool on their own. This way, the tool can be evaluated on a smaller scale before it is fully implemented across the organization. Bottom-up adoption can also help build buy-in and enthusiasm for the new technology or process.
