Product
Product Qualified Leads (PQLs)
Definition of
Product Qualified Leads (PQLs) are potential customers who have demonstrated a high level of interest in a software product or service based on their usage or engagement with the product. PQLs are identified by analyzing user behavior and product usage data to determine which users are more likely to become paying customers. PQLs are different from Marketing Qualified Leads (MQLs), as they have already shown an interest in the product by actively using it, rather than through marketing or sales outreach. As an example for B2B SaaS, consider a project management software that offers a free trial. If a user signs up for the free trial, uses the product extensively, and invites their colleagues to use the product as well, they may be considered a PQL. The software provider can then use this information to target the user with personalized sales or marketing efforts, such as offering additional features or providing customized support to help the user get the most out of the product. PQLs are highly valuable for B2B SaaS companies, as they are more likely to convert to paying customers and have already demonstrated a need for the product through their usage and engagement.
A potential customer that has fulfilled criteria created by a Product team. PQLs often consist of many attributes and conditions that are unique to each company.
