Marketing
Automated emails
Definition of
Automated emails are pre-written messages that are triggered by specific user actions or behaviors, such as subscribing to a newsletter, making a purchase, or abandoning a shopping cart. They are designed to provide a personalized and timely response to user interactions, while reducing the workload on marketing and customer service teams.
Automated emails can be used for a variety of purposes, including:
Welcome emails: Sent to new subscribers or customers to thank them for signing up and provide a brief introduction to the brand or product.
Abandoned cart emails: Sent to customers who leave items in their shopping cart without completing the purchase, reminding them of their interest in the product and encouraging them to complete the transaction.
Order confirmation emails: Sent to customers after they make a purchase, providing details of the order, including shipping information and estimated delivery date.
Post-purchase follow-up emails: Sent to customers after they have received their order, asking for feedback or offering additional products or services that may be of interest.
Re-engagement emails: Sent to customers who have not interacted with the brand for a while, reminding them of the brand and encouraging them to engage again.
Automated emails can be set up using email marketing software or customer relationship management (CRM) tools. They are typically designed to be visually appealing and include clear calls-to-action to encourage engagement and conversions. Flywheel tracks all automated emails and shows the impact they have on product adoption.
