Product
User Engagement
Definition of
User engagement refers to the level of interaction and involvement that users have with a website, application or any digital product. It measures the extent of user participation, including the time spent on a website, the number of pages visited, the frequency of visits, and the actions taken. Effective user engagement helps to build a strong relationship between the user and the product or brand. It can be achieved through various strategies such as personalized content, interactive features, social media integration, and feedback mechanisms. For instance, a website that offers personalized recommendations, encourages user reviews, and provides easy navigation is likely to have higher user engagement than a website that does not offer these features. Overall, user engagement is a crucial metric for measuring the success of a digital product or marketing campaign.
