Advocacy Marketing

Advocacy marketing is a type of marketing that leverages satisfied customers or employees to promote a brand, product, or service through word-of-mouth referrals, social media, or reviews. The idea behind advocacy marketing is that people are more likely to trust recommendations from their peers or someone they know, rather than traditional advertising. Advocacy marketing can take various forms, such as customer testimonials, social media shares, influencer marketing, and referral programs. It is an effective way to build brand awareness, increase customer loyalty, and drive sales. For example, Dropbox uses advocacy marketing by offering extra storage to customers who refer their friends to the service. Similarly, Nike's "Just Do It" campaign encourages people to share their fitness journeys and tag Nike on social media, creating a community of brand advocates.