User Growth Rate

The user growth rate is a metric that measures the percentage increase or decrease in the number of active users over a specific period. This metric is essential for businesses to understand how their customer base is growing and whether they are achieving their growth targets. For example, if a company starts with 100 active users and gains 20 more users in a month, its user growth rate would be 20%. User growth rate is a crucial metric for businesses of all sizes, especially startups, as it helps to measure customer acquisition and retention. By tracking user growth rate, businesses can gain insights into the effectiveness of their marketing and sales efforts, identify potential areas for improvement, and make data-driven decisions to support their growth goals.