Marketing
In-App Messaging
Definition of
In-app messaging refers to the feature of sending messages to users within a mobile application. It allows users to communicate with each other, receive notifications, and perform actions without leaving the app. In-app messaging is becoming increasingly popular among developers and marketers because of its ability to increase user engagement and retention. It can also be used as a tool for customer support and feedback. Examples of in-app messaging include push notifications, chatbots, and messaging platforms like WhatsApp and Facebook Messenger. By implementing in-app messaging, businesses can create a more personalized experience for their users and improve their overall app experience.
The ability to communicate directly with users who are currently inside your product, generally with a popup filled with text.
