Marketing
In-App Tutorials
Definition of
In-App Tutorials refer to the instructional materials that are integrated within mobile applications. These tutorials guide users on how to use a specific feature or navigate through the app. The primary purpose of in-app tutorials is to enhance the user experience and ensure user retention. For instance, an e-commerce app might have an in-app tutorial to guide users on how to add products to their cart, checkout, and make a payment. Similarly, a fitness app might have tutorials demonstrating how to perform different exercises or use the app's tracking features. In-app tutorials save users the time and effort required to search for external resources to learn how to use the app. As a result, they reduce the likelihood of users abandoning the app due to frustration or confusion.
