Deep dive: Flywheel vs Dreamdata
Dreamdata and Flywheel both analyze business data to improve marketing and growth strategies, especially for B2B companies. They aim to turn analytics into actionable insights for better decision-making.
Dreamdata focuses primarily on attributing marketing to revenue data, offering detailed tracking from initial contact to closing deals. It's a solid choice for businesses needing in-depth data organization and analysis, though it's more data-focused than action-oriented.
In comparison, Flywheel is an all-in-one platform that unites product and marketing analytics with website personalization, user engagement, and session replays.
How is Flywheel different from Dreamdata?
It's an all-in-one platform
While Dreamdata specializes in marketing analytics, it does not offer product analytics or session replays. Additionally, there is no ability to "take action" from Dreamdata. In comparison, Flywheel offers website personalization, user engagement, and alerting functionality for teams. This helps companies go beyond insights and towards real user impact.
Built for go-to-market teams
Flywheel combines multiple product categories in unique ways for each team, all focused on a no-code approach to modern GTM. For example, Product teams leverage product analytics and session replay to understand user behavior, while Customer Success teams use account scoring and auto-detection of Champions and Power Users. Marketing teams use website personalization backed by marketing analytics, and so on.
Designed for immediate value
Whether it's auto-tracking events via Flywheel.js, instant asset creation, or segmenting users intelligently, Flywheel does almost all of the work for you. All you need to do is choose marketing goals, decide which features to monitor, and create user experiences you think will move the needle.
Flywheel vs Dreamdata: feature comparison
Features
Flywheel
Dreamdata
Flywheel strengths
Session replays: Flywheel's session replays offer a unique opportunity to retrace a visitor's interaction with your platform, providing a comprehensive understanding of their behaviors. This feature has gained significant popularity among our users as it not only visually supplements the data we provide but also offers a 360-degree perspective of your platform's usage.
Goal-based marketing: Goals are predefined events that represent the desired outcome following an interaction with an Asset. They underscore Flywheel's principle that each Asset should serve a clear purpose, emphasizing the importance of determining the intended goal of your content before its creation. Having a well-defined goal ensures that our users’ content fulfills its intended purpose, enabling them to make necessary adjustments to their GTM strategy.
Product analytics: Flywheel lets you see which features your customers like most. It gives you clear charts showing how often a feature is used, and lets you watch how people interact with it. This helps you see how well the feature works and if it's helping you reach your goals. Flywheel also makes it easy for your team to work together on improving these features, leading to better decisions and a platform that's more user-friendly.
Milestones: In Flywheel, Milestones represent important events within your website, product, or marketing efforts that signal progress towards increased software adoption or sales. These milestones can be chosen from the various events and page views tracked by Flywheel. Our users find the Milestones feature valuable as it enables them to pinpoint and celebrate crucial moments of user engagement or conversion, providing essential insights into the effectiveness of their marketing and product strategies.
Alerting: Flywheel notifies you, via Slack or email, when designated events are triggered in your product or on your website.
Engagements: Engagements allow users to seamlessly influence users directly onto their platforms, showing messages via banners, modals, and more.
Dreamdata strengths
Ad spend by Dreamdata is a feature that helps you track and manage your ad spending across different platforms. It provides an easy way to see if you're spending according to your planned budget and allows you to quickly spot any unusual or excessive spending on specific campaigns. With this tool, you can ensure that your ad budget is being used effectively and in line with your marketing goals.
Dreamdata’s Revenue Analytics provides insights into the performance metrics of your channels, campaigns, and segments in your sales pipeline. You can access data points like average time-to-revenue, top revenue-generating channels and campaigns, and the average number of sessions per pipeline stage. It also offers an overview of key metrics, such as total revenue, revenue per pipeline stage, total number of deals, and average deal length. You can analyze deals based on B2B segments like making planning and forecasting more efficient.
Dreamdata’s integration with Outreach helps users with sales enablement. It enhances your outreach activities by integrating various commercial tools in your tech stack and providing a comprehensive view of your customer journey. By applying customizable multi-touch attribution models, you can analyze the impact of each activity and compare attribution data between different pipeline stages.
Flywheel vs Dreamdata: Pricing
Dreamdata offers a tiered pricing model tailored to different business needs. The Free plan includes features such as B2B web analytics and company enrichment, ideal for small businesses. The Team plan, starting at $599 per month, provides more comprehensive analytics with added benefits like CRM integration and multi-touch attribution. For growing enterprises, the Business plan at $1499 per month offers advanced features such as content analytics, historical tracking data replay, and extended customer journey insights. Customized pricing is available for enterprises with unique requirements, providing unlimited monthly tracked users, ROI reporting, data warehouse access, and custom attribution models.
Flywheel's pricing is based on the number of monthly active users (MAUs) too. The free entry-level plan supports up to 1,000 users, granting access to essential PLG data. For products exceeding 1,000 MAUs and requiring more advanced capabilities, such as 10 milestones, 10 segments, and 10 goals, the cost is $200/month. If you need unlimited analysis of milestones, segments, and goals, along with additional growth-focused features, the price starts at $500/month.