Marketing
First-Touch Attribution
Definition of
First-touch attribution is a marketing strategy that assigns credit to the first touchpoint a customer has with a brand or product. This means that the first interaction that a customer has with a brand, such as clicking on an ad or visiting the website, is given the credit for the eventual sale or conversion. First-touch attribution is useful in understanding where customers first became interested in a product or brand, and can help to inform marketing strategies moving forward. For example, if a customer first discovers a product through a Facebook ad, then first-touch attribution would assign credit to that ad for any eventual sales that occur.
Gives 100% conversion credit to the first interaction a customer has with your company before buying.
