Product
Customer Journey Analytics
Definition of
Customer journey analytics refers to the process of tracking and analyzing the various touchpoints that a customer interacts with during their interaction with a brand or organization. This includes everything from initial awareness and consideration to purchase and post-purchase support. The goal of customer journey analytics is to gain deep insights into the customer experience, identify patterns and trends, and use that information to optimize and improve the customer experience at every stage. Examples of customer journey analytics tools include Google Analytics, Adobe Analytics, and Salesforce Journey Builder. By analyzing customer journeys, businesses can improve customer satisfaction, increase loyalty, and ultimately drive higher revenue.
