Marketing
Sales Collateral
Definition of
Sales collateral refers to a collection of materials that are used by sales professionals to engage with prospective customers and to persuade them to make a purchase. These materials can take many forms, including brochures, sales sheets, case studies, white papers, videos, and presentations. They are designed to showcase a company's products or services and to highlight their unique selling points. Sales collateral is a critical component of any sales strategy because it helps sales professionals to communicate effectively with customers and to close deals more efficiently. Examples of sales collateral include product catalogs, customer testimonials, and ROI calculators, all of which are designed to persuade potential customers to take action.
