Marketing
User Segmentation
Definition of
User segmentation is a technique used in marketing to divide a larger audience into smaller groups or segments based on specific characteristics or behaviors. This allows marketers to create targeted campaigns that are more likely to resonate with the different segments. For example, a company that sells skincare products may segment their audience into different age groups, such as those aged 18-25, 26-35, and 36-45. They may also segment based on skin types, such as oily, dry, and combination. With this information, they can create targeted campaigns with relevant messaging, promotions, and products. User segmentation can also be used for website personalization, where different content or offers are shown to different segments based on their behaviors or preferences. This can lead to a better user experience and increased engagement.
Users who share attributes, grouped together to be sent similar communication or have similar experiences.
