Product
User Churn
Definition of
User churn refers to the rate at which customers or users stop using a product or service. It is a critical metric for businesses to track, as high user churn can indicate a problem with the product, service, or customer experience. A company with high user churn may struggle to retain customers and grow their business over time. For example, a subscription-based streaming service may experience user churn if customers are dissatisfied with the content library or experience technical issues with the platform. Similarly, an e-commerce site may experience user churn if customers have a poor experience with the checkout process or if products do not meet their expectations. By tracking user churn and identifying the root causes, businesses can make necessary changes and improvements to address customer concerns and retain users.
