Marketing
Growth Hacking
Definition of
Growth hacking refers to the process of using innovative and unconventional marketing strategies to rapidly grow a business or increase its customer base. Unlike traditional marketing methods, growth hacking involves identifying and leveraging unique opportunities that can help a business gain traction in the market quickly and efficiently. Some examples of growth hacking techniques include creating viral content, optimizing landing pages, conducting social media experiments, and leveraging referral marketing. These tactics are often used by startups and small businesses that have limited budgets and resources but want to achieve significant growth quickly. One of the most well-known examples of growth hacking is Dropbox, which used a referral program to grow its user base from 100,000 to 4 million in just 15 months. By incentivizing users to invite others to use the service, Dropbox was able to achieve exponential growth without spending a lot of money on advertising.
