Marketing
Click-through rate (CTR)
Definition of
Click-through rate (CTR) is a metric used to measure the success of a digital marketing campaign, such as an email campaign, social media post, or online advertisement. It represents the percentage of people who click on a link within a particular piece of content, relative to the total number of people who viewed that content. The formula for calculating click-through rate is: CTR = (Total clicks on link / Total impressions) x 100 For example, if an email campaign was sent to 1,000 people, and 100 of those people clicked on the link within the email, the click-through rate would be 10% (100 clicks / 1,000 impressions x 100). Click-through rate is an important metric because it indicates how effective a marketing campaign is at engaging its target audience and driving traffic to a website or landing page. A high click-through rate typically indicates that the content is compelling and relevant to the target audience, while a low click-through rate may suggest that the content is not resonating with the audience or that there is an issue with the targeting or delivery of the content.
The ratio of link clicks in an email to how many emails were opened. An email clicked by 20 people and opened by 100 will have a 20% CTR.
