Marketing
Search Engine Optimization (SEO)
Definition of
Search Engine Optimization, commonly known as SEO, is the process of optimizing the content of a website or web page to improve its visibility and ranking on search engine results pages. It involves various techniques such as keyword research, on-page optimization, link building, and content creation. The ultimate goal of SEO is to increase organic traffic to a website or web page. By improving the ranking of a website on search engines like Google, Bing, or Yahoo, businesses can attract more potential customers and increase their revenue. For instance, a business that sells sports shoes can use SEO techniques to optimize their website, making it easier for potential customers to find their products when they search for "sports shoes" on Google.
