Revenue
Conversion Rate Optimization (CRO)
Definition of
Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action such as making a purchase, filling out a form, subscribing to a newsletter, or clicking on a link. CRO is a data-driven strategy that involves analyzing user behavior, identifying barriers to conversion, and implementing changes that increase the likelihood of visitors completing the desired action. The goal of CRO is to improve the overall effectiveness of a website or landing page, resulting in higher conversion rates and ultimately, increased revenue. For example, a company may use CRO techniques to optimize their checkout process and reduce cart abandonment, resulting in more completed purchases and a higher ROI.
