Marketing
Marketing Qualified Leads (MQLs)
Definition of
Marketing Qualified Leads (MQLs) are potential customers who have shown a certain level of interest in a company's product or service based on their engagement with marketing efforts. These leads are identified by marketing teams through lead scoring or lead nurturing activities, such as email marketing, webinars, or social media campaigns. MQLs are usually in the early stages of the buying journey and may require further engagement to become sales-ready. The criteria for identifying MQLs may vary based on the company's sales and marketing objectives, but typically involve factors such as the level of engagement, the type of content consumed, and the fit with the company's ideal customer profile. MQLs are important for businesses as they represent potential customers that can be further nurtured through targeted marketing efforts and eventually become sales-qualified leads.
A potential customer that has fulfilled criteria created by a marketing team, intended to be passed to the sales team.
