Assets

Marketing assets are the resources and tools that a company uses to promote its brand, products, or services to its target audience. These assets can take many forms and can be used across a range of marketing channels, including digital and print media, events, and other promotional activities. Flywheel calls these "Assets" in our product. Any product activity can be tracked back to the marketing assets that prompted a user to take an action in Flywheel. Some common examples of marketing assets include: - Branding elements such as logos, taglines, and color schemes. - Website and landing pages, including copy, images, and videos. - Social media accounts and content. - Email marketing campaigns, including email templates and lists of subscribers. - Advertising materials such as banners, posters, and billboards. - Product photos, videos, and descriptions. - Sales collateral such as brochures, datasheets, and case studies. - Testimonials and reviews from satisfied customers. - Trade show materials, such as booths and promotional items. - Analytics and metrics tools that help measure the effectiveness of marketing efforts. - Marketing assets are critical to the success of any marketing campaign, as they enable companies to communicate with their target audience effectively and build brand awareness, engagement, and loyalty.