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The PLG Glossary

The PLG Glossary

Marketing

One-off emails

Definition of

One-off emails

One-off emails

One-off emails

One-off emails refer to individual or standalone emails that are sent to a recipient or group of recipients for a specific purpose, rather than as part of an ongoing communication or marketing campaign. One-off emails may be used for various purposes, such as responding to a customer inquiry, sending a personalized message, or delivering time-sensitive information. Unlike automated emails, which are triggered by specific user actions or behaviors, one-off emails are typically initiated manually by a sender and are not part of a larger marketing or communication strategy. However, one-off emails can still be customized and tailored to the recipient's needs and preferences, and can help to build stronger relationships and trust between the sender and recipient.

Emails sent to your subscribers at a single point in time, without intent to send again.