Marketing
User Acquisition
Definition of
User acquisition refers to the process of attracting new users or customers to a business or website. It involves a variety of techniques, such as advertising, content marketing, social media marketing, email marketing, and search engine optimization (SEO). The goal of user acquisition is to increase the number of people who use a product or service, which ultimately leads to increased revenue and growth for the business. For example, a mobile app developer may use paid advertising on social media platforms to attract new users to their app. An e-commerce website may use email marketing campaigns to offer discounts to new customers and encourage them to make their first purchase. Ultimately, an effective user acquisition strategy requires a deep understanding of the target audience and the ability to leverage the right channels and tactics to attract new users.
