Web Analytics

Web analytics refers to the collection, measurement, and analysis of web data to understand user behavior and improve website performance. It involves tracking website traffic, user engagement, and conversion rates to identify areas for improvement and optimize digital marketing strategies. For example, a business might use web analytics to determine which pages on their website are most popular, which keywords drive the most traffic, and which calls-to-action lead to the most conversions. This information can then be used to make data-driven decisions about website design, content creation, and marketing campaigns. Web analytics tools like Google Analytics provide valuable insights into website performance and user behavior, allowing businesses to refine their online presence and improve the user experience for their audience.