Product
User Tracking
Definition of
User tracking refers to the process of gathering data about the behavior and activities of website visitors or app users. This information can be used to improve user experience, track marketing efforts, and identify potential issues on a website or app. User tracking can involve many different types of data, including pageviews, clicks, time spent on site, and even user demographics. This data can be used to identify patterns and trends, as well as to create more targeted marketing campaigns. For example, an e-commerce website might use user tracking to gather data about which products are most popular among certain demographics, or which pages on the site are most frequently visited. This information can then be used to improve the website's design and layout, or to create more effective marketing campaigns that target specific groups of users.
