Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a lead that has been deemed more likely to become a customer based on their engagement with marketing efforts. This means that the lead has been assessed as having a higher level of interest and likelihood of purchasing a product or service. MQLs are typically identified through various marketing strategies such as email campaigns, social media ads, and website interactions. For example, if a lead has clicked on a specific product or service multiple times on a company's website, it could be an indicator of their interest and engagement. Once an MQL has been identified, they are passed on to the sales team for further nurturing and potential conversion into a customer. This process allows for a more efficient use of resources and focus on leads that are more likely to bring in revenue.