Product
Virality
Definition of
Virality refers to the rapid spread and popularity of content, information, or ideas through social media platforms, websites, or other forms of digital communication. It measures the rate at which content is shared and viewed by others. The more viral a piece of content becomes, the more likely it is to reach a larger audience and gain traction. Viral content can take many forms, from memes and videos to articles and infographics. For example, the ALS Ice Bucket Challenge became a viral sensation in 2014, with millions of people participating and sharing videos of themselves dumping ice water on their heads to raise awareness and funds for ALS research. Virality is a crucial aspect of digital marketing, and businesses strive to create content that will be widely shared and viewed by their target audience.
