Customer Success
Customer Advocacy
Definition of
Customer advocacy refers to the process of promoting a product or service by creating a group of loyal customers who are willing to recommend it to others. This technique is based on the idea that satisfied customers can be a powerful marketing tool for any business. Companies that have a strong customer advocacy program often incentivize their customers to promote their brand by offering discounts, referral bonuses, or other rewards. This approach is particularly effective in industries where word-of-mouth recommendations are important, such as healthcare, finance, and hospitality. For instance, a healthcare provider might encourage their patients to share their positive experiences on social media or write a review on a popular website like Yelp.
