Funnel Analysis

Funnel analysis is the process of tracking and analyzing the steps that users take to achieve a specific goal on a website or mobile app. This process involves analyzing the different stages of the user journey, from initial awareness to conversion, and identifying the points where users drop off or abandon the funnel. For example, a funnel analysis for an e-commerce website might look at the steps that a user takes to purchase a product, including browsing, adding items to the cart, entering shipping and payment information, and completing the purchase. By analyzing these steps, marketers can identify areas where users are getting stuck or losing interest and make changes to improve the overall user experience and conversion rates. Overall, funnel analysis is a critical tool for optimizing digital marketing campaigns and improving the user experience for website visitors and app users.