Marketing
Open rate
Definition of
Open rate is a metric used in email marketing that measures the percentage of recipients who opened an email out of the total number of recipients who received the email. It is calculated by dividing the number of unique email opens by the total number of delivered emails, expressed as a percentage. Open rate is an important indicator of the effectiveness of an email marketing campaign and is influenced by factors such as the subject line, sender name, and the relevance of the content to the recipient. A higher open rate suggests that the email content and targeting are resonating well with the audience, while a lower open rate may indicate that changes need to be made to improve the email's performance.
The ratio of opened emails to how many emails were sent. An email sent to 100 people and opened by 40 people will have an open rate of 40%.
