Sales
Lead Routing
Definition of
Lead routing refers to the process of directing leads or prospects from a marketing campaign to the appropriate sales representative or team. It is an essential part of the sales process and helps to ensure that leads are not lost, and potential customers receive prompt and relevant follow-up.
For example, in a large organization with multiple sales teams, lead routing can ensure that leads are distributed based on territory, product line, or other criteria. This helps to ensure that customers receive the right information and that sales teams are not overwhelmed with leads that are not relevant to their area of expertise.
Lead routing can be done manually or automatically using software programs such as customer relationship management (CRM) software. The goal is to ensure that leads are efficiently and effectively managed, resulting in higher conversion rates and increased revenue for the organization.
