Targeting

Targeting refers to the process of selecting a specific audience or group of individuals who are most likely to be interested in a particular product or service. The aim of targeting is to reach the right audience with the right message at the right time. This can be achieved through various techniques such as demographic targeting, location targeting, behavior targeting, and interest targeting. For example, a sports gear company might target individuals who live in areas with high rates of outdoor activities, or those who have shown interest in sports-related content online. Similarly, a beauty brand might target women aged 18-35 who have previously purchased similar products. By targeting these specific groups, companies can increase the effectiveness of their marketing efforts and improve the chances of converting leads into customers.