Bundling

Bundling refers to the marketing strategy of offering several products or services as a package deal. This strategy allows businesses to sell multiple products or services together at a discounted price, generating more revenue and increasing customer loyalty. For example, a cable company may offer a bundle package that includes television, internet, and phone services at a lower price than purchasing each service separately. Another example could be a software company offering a bundle of their products at a discounted price. Bundling can also be used to promote new or lesser-known products by including them in a bundle with more popular items. This incentivizes customers to try new products while also generating more sales for the business.