Marketing
Organic Growth
Definition of
Organic growth refers to the process of expanding a business without relying on external factors such as mergers, acquisitions, or investments. It involves building a strong customer base through effective marketing strategies, improving product or service quality, and increasing operational efficiency. This type of growth is considered sustainable and long-lasting as it relies on the company's internal resources rather than external factors beyond its control. For example, a small e-commerce business that focuses on improving its website's user experience and providing high-quality products to its customers can achieve organic growth by attracting and retaining loyal customers. Organic growth is often seen as a more desirable approach to business expansion as it allows companies to maintain their independence and control over their operations.
