Revenue
Free Trial
Definition of
Free Trial is a marketing technique in which a product or service is offered to customers for a limited period of time without any cost. It is primarily used to attract new customers and increase sales. The goal of offering a free trial is to allow potential customers to experience the product or service first-hand, without any financial commitment. This also helps to build trust and credibility in the brand. Many companies offer free trials for their software products, subscription-based services, or even physical products. For example, Netflix offers a free trial of its streaming service to new customers for one month. Similarly, Adobe offers a seven-day free trial of its Creative Cloud suite for graphic designers and other creative professionals.
A go-to-market strategy where leads can use your product, for free, for a specified amount of time. Most features are available during a trial period.
