Marketing
Marketing asset
Definition of
Marketing assets are resources or tools that a company uses to promote its brand, products, or services to its target audience. These assets can be in various forms and can be utilized across a range of marketing channels, such as digital media, print media, events, and other promotional activities. Some examples of marketing assets include logos, website and landing pages, social media accounts, email campaigns, advertising materials, product descriptions, sales collateral, customer reviews, and analytics tools. Marketing assets are essential for building brand awareness, engagement, and loyalty, and can help a company communicate effectively with its target audience.
