Launch Campaign

A launch campaign is a strategic marketing plan designed to introduce a new product or service to the market. It typically involves a sequence of coordinated activities that aim to create buzz and excitement around the launch, generate interest and awareness among potential customers, and drive sales. Launch campaigns can take many forms, from digital advertising and social media promotions to public relations events and influencer collaborations. The goal of a launch campaign is to make a big impact and generate momentum that will carry the product or service into the market successfully. For example, when Apple launches a new iPhone, they run a launch campaign that includes teaser ads, press events, and social media buzz to generate excitement and anticipation among consumers.