Product
Cohort Analysis
Definition of
Cohort analysis is a technique used in marketing and data analysis to segment and analyze groups of users who share a common characteristic or experience. This technique allows businesses to track the behavior and preferences of specific groups of customers over time, which helps in identifying patterns and trends that can be used to develop effective marketing strategies. Cohort analysis is commonly used in digital marketing to track the behavior of users who sign up or make a purchase within a specific time frame, such as a week, a month, or a year. For example, a business may use cohort analysis to track how well a new product is selling among customers who made their first purchase in a certain month, and then compare this group's behavior to those who made their first purchase in other months.
